Pell-mell Lull
Book design
This two-in-one flip book “Pell-mell” and “Lull” is part exploration into, part critique of, the increasing pace of modern life in terms of it’s effects on our physical and mental health. Its purpose is not to preach but to simply bring a level of awareness to our own personal speed.
Animation (of imagery, text and other page elements) is used to address and play with this theme of pacing and presents the flipper/reader with a couple of options as to how they can explore the book, which, in turn relates back to the theme, will the reader quickly flip though the pages, get a gist of what’s going on and leave it at that, or will they take the time to actually open it up and read the text word for word?